HYPOTHESIS
A library of stills, one anthem, and three individual spots featuring real New York healthcare heroes for Hypothesis to carry across out-of-home to homepage placements. In addition to photography, I led creative direction, casting, and production alongside Amiga Studio to create a 360° campaign that drives brand awareness, inspires the medical community and deepens the brand message of “anti-impossibility”.
SERVICES
Creative Depeloment, Full Service Production, Real People Casting, Photography, OOH Media Buy and Location Strategy
Made in partnership with Amiga Studio
CREDITS
Campaign Heroes
Anne-Sophie Janiver
Randy D’Amico
Andrea Dalzell
Crew
Director/Editor: Ginger Boyd
DP: Eric Ulbrich
Photographer: Naohmi Monroe
Producer: Nicole Solis-Sison
1st AC: Isabelle Cotney
Gaffer: Chris Caragine
Grip/Swing: Max Frega
DIT: Julia Balsen
HMU: Amy Kate
Color: Nathaniel Regier
Sound Mix: Omar Gonzalez, Eliana Vela
VFX: Alex Bartz
PA: Cristina Gomez, Melissa Olguin
Agency
All Together Now Studio
Creative Directors: Steve McCullen, Allison Mathieu
Production Company: Amiga Studio
EP: Ginger Boyd, Naohmi Monroe
